Latest Articles by Gurmeet Mattu

So, what can I do for you?


Here are some more ideas:-

1. Information Panels – Every tourist destination requires descriptive text to put the locus into context either geographically or historically.

 

2. Menus – Flowery language in menus can sometimes be off-putting but an honest description written well can tempt a diner into trying something new

  

3. Wedding Websites – DIY websites to share all the details of an upcoming wedding are becoming incredibly popular.  From photographs of the special day, to reception menus to the tale of the bride and groom’s romance, they can provide a permanent online memory of your special day.  

 

4. Personal Biographies – Whether it’s for a business website, a job application, or personal web page, there are countless reasons why a personal bio needs a professional touch.

 

5. Property Advertising – The clichés which abound around this niche are legendary but are normally due to a lack of creative thinking.  Let a fresh pair of eyes look at the benefits of your properties.

 

6. Band Biographies – From writing for small bands looking to make an impact on the web to entire sites writing a band bio is about more than just listing the facts. Enthuse me and I can sell you.

 

7. Writing Mentoring – This is something of a speciality of mine as I’ve helped numerous creative writers who’ve become trapped within their plot.  Maybe it’s just the ability to take a fresh look at your material, but I can normally see a  way out of your dilemma.

 

8. Business Case Studies – Even if used as a form of advertising or promotion these tend to be dry and inaccessible, simply doling out the facts and figures.  Creative writing can bring them alive and make them interesting for the reader.

 

9. Catalogue Copy – Many product descriptions follow a time-worn path.  The manufacturer creates the original copy which is copied by the wholesaler which is copied by the retailer, totally ignoring the fact that the target markets are entirely different.

 

10. Event Programs – Weddings, plays, civic activities or fundraisers, each of these requires a printed program of some kind, but who’s going to write the copy?

 

11. Press Kits – Another name for a Press Release basically, though a Kit would normally include a selection of photographs and much more detail than a one-page Press Release.  The media love these as all the information is at hand and there’s also the opportunity to include freebies such as free tickets to gigs or free meals at a restaurant. 


12. Textbooks/Workbooks – As the holder of a Scottish Vocational Qualification in Training & Development (Level III)  I am qualified to create and assess training materials in any field.

 

13. Instruction Manuals – When staff become too involved in a project they tend to forget that the end-user is likely to be totally unfamiliar with the workings of the product.  The instruction manual needs to be written by somebody totally unfamiliar with the product who is willing to field-test it.


14. T-Shirts and Novelty Items – Whether it’s humour or political comment, a T-shirt can say things loudly and with punch.

 

15. Flyers and Circulars – These really speak for themselves.  Everybody needs them, everybody uses them, but why do they end up in the bin?

Formatting. I can output materials as txt, doc, html,  epub, Mobipocket, pdf and dnl.  Ideal for digital distribution of your material.


At core I’m a comedy writer, and I always think that humour is a very effective way to get under the guard of consumers and deliver a message without resorting to the hard-sell.  The video below, promoting Cadbury’s Smash by ad agency Boase Massimi Pollitt , is from the 1970s but is still remembered fondly today and was voted TV ad of the century by Campaign Magazine.  That’s the power of comedy.


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