Latest Articles by Gurmeet Mattu

Okay, let’s look at an example of bad writing.  This is the opening of the novel, The Drigon’s Fall by Heather Holland (Ellora’s Cave, 2005)


“Computer, record,” Dawson Lang ordered as he laid back on the cot in his

quarters and tucked his hands behind his head as he crossed his legs at the ankles.

“This is personal log number three, three, nine, nine, two of Captain Dawson E. Lang of the IPA Drigon.”


Notice the repetition of the words ‘as he’ in the first sentence.  That marks this out as bad writing and should have been picked up by any proficient editor.  Just removing the second use of the words makes it flow much better.


“Computer, record,” Dawson Lang ordered as he laid back on the cot in his

quarters and tucked his hands behind his head, his legs crossed at the ankles.

“This is personal log number three, three, nine, nine, two of Captain Dawson E. Lang of the IPA Drigon.”


It is errors like these which I can identify and rectify easily, turning amateurish writing into polished, professional prose.


Below are some ideas and mock-ups of advertising and marketing concepts to let you see what is possible.  If it sparks any thoughts on your part, all the better.

Posters - How do you sell a domestic robot?  You make it user-friendly.  (Apologies for graphics, I’m a writer, not a designer)

Staff newsletter - For the fictional company, Pandora Cosmetics.  A simple 4 page newsletter, presented in the dnl, page-flipping format which gives a traditional look with digital delivery. Could also be printed or output in other formats such as pdf.

Note: Your browser may not have the dnl plug-in installed and you may be prompted to install it.  It is a small download, similar to the Acrobat reader, so go right ahead. Or you can download it from here



Recipe Book - No, this isn’t a collection of recipes, just some humour I added to one to make it more fun and user friendly.  Have a look.

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