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BUILD YOUR BUSINESS WITH VIRAL MARKETING

Viral marketing is a hugely valuable tool because it uses the best and cheapest form of advertising there is - word of mouth.

The basic idea is that an end-user comes across a digital product, normally music, video or text, which they find amusing, entertaining or useful in some way and are encouraged to freely distribute it in the hope that it will go ‘viral’.  This relies on exponential growth so that each person who receives the product passes it on to another two or more.  The product is, of course, branded with the url or other advertising of the original advertiser and this must remain unchanged.

Where viral marketing fails is that the information product offered is often relatively worthless and is perceived as such by the recipient who has no incentive to share it with friends or colleagues.  A hastily cobbled together ebook just won’t cut it, because the recipient must receive kudos for passing on the product and doesn’t want their reputation tarnished by passing on tat. It must have a perceived value.

As an experienced creative writer and a qualified trainer the most logical product for me to create was a Creative Writing Course.

Right click book cover to download this FREE pdf ebook.  

The Writing Book is a 14 Module Training Course, covering every facet of creative writing, from character to dialog to plot, from writing non-fiction to writing screenplays. It is structured to take the novice writer through a  series of exercises which will teach them to ally their creative instincts with the craft of storytelling. As I say within the book - I can’t turn you into a writer, but I can turn you into a better writer.

You will note that the header within this book contains a link to another website.  This website is using effective viral marketing, by allying their brand to a quality product, an ebook by an award-winning author.

I am now offering marketers the opportunity to brand The Writing Book with their own clickable website url within the header, which they are free to distribute as they wish.  It could be offered as an inducement to visit a website or as a bonus to sign up for a newsletter or to build a list.  Because of the nature of the book it would be ideal for websites which deal with writers, whether they are casual bloggers, novice novelists or anyone just dipping their toe into the world of creative writing. This is a win-win situation for both of us, I get an audience and you get potential customers.

I’m not going to insult your intelligence with a lengthy sales page - you can have your website advertised in the header of The Writing Book for £35.95.  If you’d like other advertising within the book please contact me to discuss.

But let’s look at the alternative.  Find a publisher who’s willing to let you brand one of their books with your ad.  Buy a few thousand copies of the book for distribution, and possibly millions if it does go viral.  I’d imagine a promotional budget of several millions for that if you were paying £5 per copy.  By applying for this viral marketing opportunity you are agreeing to my Terms & Conditions.

Fill in your details and submit once you’ve made your payment.  Your pdf ebook, branded with your header, will be emailed to you within 24 hours.